Brand And Trademark Usage
BlueScope Steel has established an outstanding reputation as a manufacturer of the finest quality steel products. Millions of dollars have been invested into the research and development of some of the most respected products in the world today. And, as with any fine product, the guarantee of quality is assured by our instantly recognisable trade mark and logo types.
The value of our trade marks and the level of our investment requires ongoing maintenance and scrutiny to ensure integrity and use in a manner consistent with safeguarding their value. We believe that correct use of the trade marks will enhance the reputation and image of our products and generate increased sales, which is to the mutual benefit of BlueScope Steel and our customers.
We understand the value branding holds in marketing activities and hold the following product and endorsement logo's for customer use.
The LYSAGHT® brand is one of the building industry’s premier brands. When you use this brand in your own business, you are letting your customers know that the products you use are of the highest quality.
BlueScope Steel Coated Steel Product Brands
Trade marks and logotypes such as COLORBOND® steel and ZINCALUME® steel give everyone involved in their sale and installation a distinct competitive advantage. They are statements to the purchaser that the product represent a certain standard of quality and reliability of manufacture.
Steel By™ Brand Partnership Program
The STEEL BY™ Brand Partnership Program is designed to support our loyal customer base in Australia. The BlueScope Steel® brand is a sign of reliability, integrity and strength developed over many years of proud service to the Australian industry. Placed next to your own company signage, our STEEL BY™ BlueScope Steel logo adds strength in so many ways to your ongoing marketing efforts and identifies your company as a supplier of products incorporating high quality steel from Australia’s leading steel company.
The use of the BlueScope logo is reserved exclusively for BlueScope Steel Limited and its wholly owned subsidiaries.
